Max2 Sealant-Longer Life Coating™ effectively forms a barrier, sealing the lashes while keeping them moisturized and beautifully groomed. Apply before putting on mascara or makeup, being careful not to touch the lash follicles with the brush. Apply an even coat through the entire length of lashes, just as you would with mascara. Always sit up during application so that the product won’t accidentally get into the eye.